Calvin Cordozar Broadus Jr., known globally as Snoop Dogg, has transcended his origins in the rap scene to become a multifaceted entrepreneur and cultural icon.
As of 2025, his estimated net worth stands at approximately $160 million.
This wealth is the result of a diverse portfolio encompassing music, business ventures, investments, and media appearances.
Music Career Earnings
Snoop Dogg’s journey in music began with a significant collaboration with Dr. Dre on the 1992 album “The Chronic,” which catapulted him into the limelight.
His debut album, “Doggystyle,” released in 1993, achieved quadruple platinum status, solidifying his place in hip-hop history.
Key Highlights:
- Album Sales: Over his career, Snoop has released 19 studio albums, selling more than 37 million records worldwide. Notable albums include “Tha Doggfather” (1996) and “Doggumentary” (2011).
- Streaming Revenue: With the rise of digital platforms, Snoop’s extensive catalog continues to generate substantial income through streaming services like Spotify and Apple Music.
- Touring and Performances: Known for his energetic performances, Snoop’s tours have been lucrative. For instance, his 2022 world tour grossed approximately $73.7 million, with some shows, such as in Tacoma, Washington, earning around $2.9 million per performance.
Business Ventures and Investments
Beyond music, Snoop Dogg has demonstrated a keen business acumen, investing in various industries and establishing successful ventures.
Casa Verde Capital
In 2015, Snoop co-founded Casa Verde Capital, a venture capital firm focusing on the ancillary cannabis industry.
By 2020, the firm raised $100 million for its second investment round.
The portfolio includes companies like Dutchie, an e-commerce platform for dispensaries, and Eaze, a cannabis delivery service.
Death Row Records
In 2022, Snoop acquired the iconic Death Row Records, the label that launched his career.
This move not only preserved the legacy of the label but also provided him with valuable music rights and potential revenue from re-releases and merchandise.
Still G.I.N
Expanding into the beverage industry, Snoop, alongside Dr. Dre, launched Still G.I.N in 2024.
This premium gin brand capitalizes on Snoop’s 1994 hit “Gin and Juice,” blending nostalgia with modern branding.
Tech Investments
Snoop’s investment portfolio extends into the tech sector:
- Reddit: As an early investor, Snoop benefited from Reddit’s significant growth, with the platform’s market capitalization reaching $13 billion.
- Robinhood: Snoop invested in Robinhood during its seed funding round, contributing to its current market capitalization of $24 billion.
- Klarna: Participating in a funding round, Snoop became a stakeholder in Klarna, a fintech company valued at $20 billion.
Media Appearances and Endorsements
Snoop’s charismatic personality has led to numerous opportunities in television, film, and endorsements.
Television and Film:
- Co-hosted “Martha & Snoop’s Potluck Dinner Party” with Martha Stewart, showcasing an unexpected yet popular pairing.
- Appeared in films like “Starsky & Hutch” (2004) and “Training Day” (2001), adding to his diverse portfolio.
Endorsements:
- Partnered with brands such as Corona, Dunkin’, Beyond Meat, and Skechers, contributing significantly to his annual income. In 2014 alone, he earned approximately $10 million from endorsements.
Real Estate and Assets
Snoop has invested in various properties and assets over the years.
Real Estate:
- Owns a mansion in Diamond Bar, California, valued at around $1.7 million.
Automobiles:
- His car collection includes custom vehicles like a 1967 Pontiac Parisienne convertible and a Rolls-Royce Ghost.
Philanthropy
Snoop is also known for his philanthropic efforts, particularly in youth sports and community initiatives.
- Founded the Snoop Youth Football League in 2005, providing opportunities for inner-city children to participate in organized sports.
- Supports various community outreach programs, emphasizing education and empowerment.
Conclusion
Snoop Dogg’s net worth is a testament to his versatility and business savvy.
From his roots in music to his expansive ventures in various industries, he exemplifies how talent, when combined with strategic investments and partnerships, can lead to sustained financial success.
